Author Archives: maarten

Explicate celebrates its first year in business

Explicate celebrates its first year in business Today, a year ago, Explicate was registered at the local Chamber of Commerce in the Netherlands. Explicate’s mission is to bridge the ‘gap of comprehension’ that exists when technical suppliers and non-technical buyers start communicating. In our first year we have helped several companies to communicate to their audience in […]

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Explicate Marketing Model

As a managing director I have always enjoyed working with marketeers to strengthen our brand and market position, to keep partners engaged, to introduce new products and to generate leads for business development. Marketing is a great profession in which analytical, creative and planning skills all need to be applied at the same time. I […]

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