Branding. Probably the most challenging task of marketeers and business owners. The logo. The trademark. The feeling. The emotion. The recognition. Famous or infamous? Building a brand is not something that is taught in schools. Creating brand recognition or brand awareness is a result of many different things. But what things? And how do you build that brand? Many courses and workshops focus on consumer brands. But let's have a look at it from our B2B perspective. Can you still build create a strong and distinguished brand when the volumes of product sales are lower and marketing budgets may be limited?
Setting up a brand building strategy that makes sense to all stakeholders involved and that is actionable.
A documented branding strategy, including an actionable project plan for the first phase.
CEO's, managers, directors, business developers, marketeers and other professionals that feel responsible for the strength of the company brand.
We will sit together to discuss your needs and ideas. After that you will receive a proposal for preparation, delivery and follow-up. The first (online) meeting is free of charge (excl. costs for travel when a meeting is required outside the Netherlands).
0,5 - 2 days for the workshop itself depending on agreed content and participants.
- Introduction to branding in a B2B context
- Brand elements
- The power of perception
- Defining your brand characteristics
- Media and communication plan
- The visual brand
- The emotional brand
- Brand building strategy
- Making your strategy actionable
Please contact us to discuss the possibilities.