Workshop: Developing a well-renowned brand

Branding. Probably the most challenging task of marketeers and business owners. The logo. The trademark. The feeling. The emotion. The recognition. Famous or infamous? Building a brand is not something that is taught in schools. Creating brand recognition or brand awareness is a result of many different things. But what things? And how do you build that brand? Many courses and workshops focus on consumer brands. But let's have a look at it from our B2B perspective. Can you still build create a strong and distinguished brand when the volumes of product sales are lower and marketing budgets may be limited?

Objective:
Setting up a brand building strategy that makes sense to all stakeholders involved and that is actionable.

Deliverable:
A documented branding strategy, including an actionable project plan for the first phase.

Audience:
CEO's, managers, directors, business developers, marketeers and other professionals that feel responsible for the strength of the company brand.

Approach:
We will sit together to discuss your needs and ideas. After that you will receive a proposal for preparation, delivery and follow-up. The first (online) meeting is free of charge (excl. costs for travel when a meeting is required outside the Netherlands).

Duration:
0,5 - 2 days for the workshop itself depending on agreed content and participants.

Content:
- Introduction to branding in a B2B context
- Brand elements
- The power of perception
- Stakeholders
- Defining your brand characteristics
- Media and communication plan
- The visual brand
- The emotional brand
- Brand building strategy
- Making your strategy actionable

Next step:
Please contact us to discuss the possibilities.

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