Workshop: Defining a successful proposition

It is all about the proposition! A phrase heard often in management meetings all over the world. A proposition is more than the product or service that it contains. It is about what is proposed in total: The documentation. The marketing. The pricing model. The terms and conditions. The sales approach. A proposition manager often is product manager, product marketeer, R&D manager and sales manager in one person. But what exactly is proposition? What are key success factors? Let's have a look at it together and come up with an effective and adequate definition of your proposition.

Objective:
Defining your proposition in a way that is comprehensive, transferable and helps you understand what to manage and focus on. 

Deliverable:
A documented definition of your proposition and an actionable project plan to strengthen it.

Audience:
Proposition managers, product managers, managers and directors, business developers, business owners and marketeers that feel responsible for the strength and success of your proposition.

Approach:
We will sit together to discuss your needs and ideas. After that you will receive a proposal for preparation, delivery and follow-up. The first (online) meeting is free of charge (excl. costs for travel when a meeting is required outside the Netherlands).

Duration:
0,5 - 2 days for the workshop itself depending on agreed content and participants.

Content:
- Introduction proposition management
- Aspects of propositions
- Proposition effectiveness
- Evaluating your proposition
- Proposition definition
- Strengthening your proposition

Next step:
Please contact us to discuss the possibilities.

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